Nothing + 1...

I was hoping to provide readers all over the globe a daily recount of my trials and tribulations while being an entrepreneur, that is, while running a start-up: money out, nothing in. I recall some guy did this for Red Herring magazine before 9/11 but he got paid and then one day stopped. Maybe he sold it; maybe he ran out of cash (I don't have any yet so no worries there). The reasons I won't do this daily are (a) it's a terrible chore, even for a guy who loves to write and (b) it's terribly boring for those poor souls who have to read this damn thing. Besides myself and my mom, no one should care about what I did each day - and even her I'm not so sure about...

Given it's the last day of the first month in the life of my first start-up, perhaps a summary of accomplishments is in order: the "edutainment" team of Better Indeed LLC is now in place (a designer, a psychologist, a lawyer, a fixer, and me); the Business Plan is written; the Marketing Plan is together if only in draft form; the Agreements with each team member is written and now being reviewed by their lawyers; the initial sketches for our first board game have been shared/approved; the preliminary instructions have been written; and that's about all. So this is where my time has gone. Ahead of me still are too many things to mention: don't want to foreshadow; don't want to write it out because it might make me change my mind. Now back to work...

In the Beginning There Was Nothing...

My new year's resolution is to become an entrepreneur,  a word as difficult to spell as it is to successfully become. Last year, I started Better Indeed LLC, an incubator that makes/markets innovative products/services that help people live better lives.  This year, Better Indeed shall commercialize its first product - a board game called FAMILY MATTERS. Now is the time for two key reasons: (1) it's a worthy game; (2) I need the money. So far, so fun: I have a lawyer, an idea partner, a sourcing partner and a designer who is breathing life into my Creative Brief as I write this post. I have a Business Plan which will hopefully attract the necessary funding. I'm now working on a detailed Marketing Plan and budget. That's all for now. More (much more) soon!